This isn’t just traditional SEO rebranded. Our AI Search Optimization service is built from the ground-up to maximize your visibility in results.
Working with us gives you access to our suite of advanced measurement and reporting tools that include real-time reporting and live mention tracking.
Pioneers in LLM optimization, our content teams produce prompt-aware content designed to align with LLM ingestion patterns.
Our holistic approach to AI Search integrates seamlessly with your marketing strategy to maximise the impact of AI-sourced traffic.
AI Search Optimization (AI SEO, GEO) is the process of improving your brand’s visibility in AI-powered search experiences, such as Google AI Overviews, ChatGPT, Perplexity, and other generative engines. Instead of focusing only on traditional rankings, it ensures your content is discoverable and cited in AI-generated answers.
Traditional SEO targets rankings on search engine results pages (SERPs) with “blue link” listings. AI Search delivers direct, conversational answers using large language models (LLMs), often without a click-through. Optimization involves different tactics, including content structuring, source authority building, and entity-based SEO.
AI-driven results are rapidly changing how people discover brands. If your business isn’t appearing in AI-generated answers, you risk losing visibility to competitors. Early adoption means a better chance of securing citations and building authority before the space becomes more competitive.
GEO is another name for AI Search or AI SEO. It is a term for optimizing content so it’s selected and referenced by generative AI engines. It focuses on clear, authoritative, well-structured content that’s easily understood by AI models, backed by trusted sources and relevant data.
We combine traditional SEO foundations with AI-specific strategies such as semantic content structuring, source credibility building, prompt-style FAQs, and monitoring AI-generated responses for brand mentions. It’s about giving AI engines exactly what they need to cite you.
We track when and where your brand appears in AI-generated answers using a mix of monitoring tools, manual testing, and proprietary tracking methods. This gives insight into share of voice, citation frequency, and competitive positioning.
